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Voici ma méthode, issue de ma formation en communication et de ma pratique du graphisme."}}],["$","h2","1",{"className":"font-dynapuff text-2xl text-light mt-10 mb-2","children":"1. Définir le territoire de marque"}],["$","p","2",{"dangerouslySetInnerHTML":{"__html":"Avant de choisir une couleur ou une police, posez-vous ces questions : À qui s'adresse-t-on ? Quelle émotion veut-on transmettre ? Quels sont les trois adjectifs qui définissent la marque ?"}}],["$","p","3",{"dangerouslySetInnerHTML":{"__html":"Ces réponses guident tous les choix visuels qui suivent."}}],["$","h2","4",{"className":"font-dynapuff text-2xl text-light mt-10 mb-2","children":"2. La palette : maximum 4 couleurs"}],["$","p","5",{"dangerouslySetInnerHTML":{"__html":"Une couleur principale, une secondaire, une d'accent, et un neutre. C'est suffisant pour 90 % des projets. Définissez leurs usages dès le départ : quelle couleur pour les CTA ? Pour les fonds ? 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